Creative Intelligence
VISUAL
COMMAND.
In hospitality, your brand is the flavor before the first bite. We build identities that dominate the market and command attention.
IDENTITY
ARCHITECTURE.
We don't just design logos; we build complete visual ecosystems. From high-impact digital experiences to the physical touchpoints that define your guest journey.
- Brand Voice & Strategy
- Custom Typography
- Interior Visual Language
- Digital Interface Design
ANATOMY OF THE SYSTEM
DECODING THE HIGH-OCTANE HOSPITALITY BRAND
01 / TYPOGRAPHY
Inter Black Italic
Aa
We use Inter for its surgical precision. In Black Italic weights, it creates a sense of forward momentum and aggressive scale.
Scale: 100% Bold
Tracking: -0.05em
02 / COLOR PALETTE
High Contrast
#F9A01B
BYTO® ENERGY ORANGE
#000000
MIDNIGHT BLACK
#FFFFFF
MIDDAY WHITE
03 / VISUAL STYLE
Neo-Brutalism
The "Bite" mark in our gauge symbolizes efficiency—shaving time off every transaction.
BRAND ASSETS.
Download high-resolution versions of the new BYTO® identity.
®
Legal Protection
TRADEMARK
ARMOR.
Your brand is your most valuable asset. Don't leave it vulnerable. We provide strategic assistance for hospitality groups seeking to register and protect their intellectual property.
Registration Guidance
We help navigate the complexities of IP Australia to ensure your brand is unique, compliant, and legally defensible.
Visual Compliance
Ensuring all digital and physical assets properly display your registered status, as seen throughout the BYTO® platform.